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Oracle 1Z0-412

Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials

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Oracle.1Z0-412.v2017-01-11.76q.ote 2017-01-11 76 0/0 4.38 Mb
Oracle.1Z0-412.v2016-04-12.75q.ote 2016-04-12 75 0/0 4.30 Mb

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Oracle Eloqua Marketing Cloud Service Product Overview

  • Provide an overview of how Eloqua fits into the wider solution and point of integration
  • Describe the features of Oracle|Eloqua and the value of these features to marketing and sales
  • Describe the Eloqua social components, how they work and how they differentiate Eloqua from other solutions
  • Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components available
  • Explain how information created by marketing can be shared with sales
  • Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of their activities

Oracle Eloqua Marketing Cloud Service System Architecture

  • Describe the different components of the Eloqua application, how they are used to serve specific functions and work together
  • Describe the scalability of Eloqua's architecture
  • Explain Eloqua's open approach to integration with a high level understanding of available API's
  • Describe the Eloqua Data Model and Digital Body Language

Initial Configuration

  • Generate Eloqua website tracking scripts and configure tracking of non-html content
  • Configure Sub Sites
  • Setup tracking of query-string based websites
  • Implement and configure each Branding and Deliverability package
  • Configure default email settings, master exclude list, microsite, company default settings, and default confirmation pages
  • Create a new Eloqua Marketing user with applicable user settings
  • Configure subscription management using any one of Eloqua's three standard options
  • Create fields, views, and picklists
  • Perform an initial list upload of bouncebacks, unsubscribes, and contacts
  • Describe IP Warming and know when this is required

Automation: Lead Nurturing

  • Create emails by uploading an html file and creating an email in the editor
  • Generate and interpret Email Content and Deliverability reports.
  • Integrate and configure forms with Eloqua using any one of three different methods
  • Describe the purpose of common lead nurturing campaigns
  • Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages

CRM Integration

  • Describe the relationship between internal events, external calls, and autosynchs
  • Configure a bi-synchronous integration with CRM, including weblinks
  • Create a Custom Object and Custom Objects fields
  • Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring

Automation: Lead Scoring and Data Tools

  • Configure a Lead Scoring model
  • Configure Program Builder actions, decision rules, and feeders and enable in the appropriate program run mode
  • Create a program to update CRM with Lead Scores
  • Configure Eloqua Data Tools

Integrating with Third Party Systems

  • Gather customer requirements and configure Data Imports and Data Exports
  • Configure Cloud Connectors in Eloqua

Closed-Loop Reporting

  • Describe the technical Eloqua components of Closed-Loop Reporting
  • Describe how revenue is tied to campaigns (Revenue Attribution Model)
  • Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
  • Interpret Closed-Loop Reporting reports and dashboards

Sales Enablement Tools

  • Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage
  • Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system

Advanced Reporting

  • Explain the difference between the Reporter and Analyzer Insight licenses.
  • Create custom reports, edit standard Eloqua reports, and build custom dashboards

Event Module

  • Explain how the Event Module is used in the workflow of automating event management
  • Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post event communications

System Administration

  • Configure contact-level security by creating and assigning labels in a custom program.
  • Customize asset permissions to control visibility and access.
  • Create custom security groups

Customer Culture

  • Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua from other solutions.
  • Identify where to access customer success stories
  • Explain what Markie awards are and understand the application process

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