Oracle 1Z0-412

Free Questions in OTE format

About Oracle 1Z0-412 dump

Oracle Eloqua Marketing Cloud Service Product Overview

• Provide an overview of how Eloqua fits into the wider solution and point of integration
  
• Describe the features of Oracle|Eloqua and the value of these features to marketing and sales
  
• Describe the Eloqua social components, how they work and how they differentiate Eloqua from other solutions
  
• Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components available
  
• Explain how information created by marketing can be shared with sales
  
• Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of their activities
  

Oracle Eloqua Marketing Cloud Service System Architecture

• Describe the different components of the Eloqua application, how they are used to serve specific functions and work together
  
• Describe the scalability of Eloqua's architecture
  
• Explain Eloqua's open approach to integration with a high level understanding of available API's
  
• Describe the Eloqua Data Model and Digital Body Language
  

Initial Configuration

• Generate Eloqua website tracking scripts and configure tracking of non-html content
  
• Configure Sub Sites
  
• Setup tracking of query-string based websites
  
• Implement and configure each Branding and Deliverability package
  
• Configure default email settings, master exclude list, microsite, company default settings, and default confirmation pages
  
• Create a new Eloqua Marketing user with applicable user settings
  
• Configure subscription management using any one of Eloqua's three standard options
  
• Create fields, views, and picklists
  
• Perform an initial list upload of bouncebacks, unsubscribes, and contacts
  
• Describe IP Warming and know when this is required
  

Automation: Lead Nurturing

• Create emails by uploading an html file and creating an email in the editor
  
• Generate and interpret Email Content and Deliverability reports.
  
• Integrate and configure forms with Eloqua using any one of three different methods
  
• Describe the purpose of common lead nurturing campaigns
  
• Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages
  

CRM Integration

• Describe the relationship between internal events, external calls, and autosynchs
  
• Configure a bi-synchronous integration with CRM, including weblinks
  
• Create a Custom Object and Custom Objects fields
  
• Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring
  

Automation: Lead Scoring and Data Tools

• Configure a Lead Scoring model
  
• Configure Program Builder actions, decision rules, and feeders and enable in the appropriate program run mode
  
• Create a program to update CRM with Lead Scores
  
• Configure Eloqua Data Tools
  

Integrating with Third Party Systems

• Gather customer requirements and configure Data Imports and Data Exports
  
• Configure Cloud Connectors in Eloqua
  

Closed-Loop Reporting

• Describe the technical Eloqua components of Closed-Loop Reporting
  
• Describe how revenue is tied to campaigns (Revenue Attribution Model)
  
• Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
  
• Interpret Closed-Loop Reporting reports and dashboards
  

Sales Enablement Tools

• Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage
  
• Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system
  

Advanced Reporting

• Explain the difference between the Reporter and Analyzer Insight licenses.
  
• Create custom reports, edit standard Eloqua reports, and build custom dashboards
  

Event Module

• Explain how the Event Module is used in the workflow of automating event management
  
• Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post event communications
  

System Administration

• Configure contact-level security by creating and assigning labels in a custom program.
  
• Customize asset permissions to control visibility and access.
  
• Create custom security groups
  

Customer Culture

• Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua from other solutions.
  
• Identify where to access customer success stories
  
• Explain what Markie awards are and understand the application process